Kelowna, BC (April 1, 2011) – Designated by the Canadian Society of Transplantation, National Organ Donor Awareness Week is upcoming April 17-23, 2011. RE/MAX of Western Canada proudly continues promotional efforts for the 7th year by spreading the word on the need for organ donors through paid advertising and social media messages which will run in the month of April in Western Canada.

“It is our hope that our commitment to raising awareness about the shortage of organ donors will encourage the public to register their decision or sign a donor card”, said Elton Ash, Regional Executive Vice President, RE/MAX of Western Canada. “If we do our part as an organization, we can help set another record-breaking year for organ transplants in 2011 and for many years to come.”

According to BC Transplant, who celebrates its 25th Anniversary in 2011, record numbers of organ transplants were achieved in 2010. However, while most residents claim to support organ donation, 80% of the population are still not registered. Currently there are four thousand Canadians who are waiting on the transplant list.

For more information o how you can become an organ donor visit www.LiveOn.ca; a website designed to facilitate easy access to each of the provinces and territories donation agencies.

RE/MAX is Canada’s leading real estate organization with over 18,400 sales associates situated throughout its more than 700 independently-owned and operated offices across the country. The RE/MAX franchise network, now in its 38th year, is a global real estate system operating in more than 85 countries. Over 5,800 independently-owned offices engage over 89, 500 member sales associates who lead the industry in professional designations, experience and production while providing real estate services in residential, commercial, referral, and asset management. For more information, visit: www.remax.ca.